As the Women’s National Basketball Association (WNBA) continues to capture the hearts of millions, it seems that the league is set to enter a new chapter in its history. With Commissioner Cathy Engelbert at the helm, the WNBA is gearing up for exciting changes in the 2025 season that could significantly enhance the fan experience and elevate the game to unprecedented heights.
One of the most notable changes is the extension of the regular season from 40 to 44 games. This initiative not only allows for more thrilling matchups, but it also reflects the WNBA’s growing stature in the sports world. Fans will now have even more opportunities to watch their favorite players showcase their skills over a longer season. The decision aligns with the league’s goals to improve fan engagement and deliver a product that meets the increasing demand for quality women’s basketball. By expanding the schedule, the WNBA is actively promoting its athletes as prominent figures, similar to their male counterparts.
Alongside the increase in regular season contests, the playoffs will also undergo a transformation. The Finals will shift from a five-game series to a seven-game series, which promises to better determine the champion through a more competitive process. The new 2-2-1-1-1 format, where the higher seed hosts the first two games, adds a strategic layer that could heighten drama and anticipation among fans. This playoff overhaul comes at a time when the league is enjoying newfound popularity, with attendance and viewership numbers hitting record highs. Engelbert mentioned that these changes were under consideration even before the pandemic, but the surge in interest and the introduction of charter flights for teams provided the necessary impetus for implementation.
The WNBA’s growth isn’t just limited to its schedule and playoff formats. The league announced the introduction of the Golden State Valkyries as its 13th team in 2025, with two more teams slated to join from Toronto and Portland in 2026, thereby enhancing the league’s geographic footprint and competitive landscape. This ambitious expansion indicates that the WNBA is not only growing in popularity but also in structure, and the addition of new teams is a testament to the sport’s increasing visibility. Engelbert has expressed confidence in this momentum, pointing to the league’s sizable new media rights deal worth a staggering $2.2 billion over 11 years as evidence of its robust market potential.
The league’s rising viewership can be attributed in part to the influx of exciting new talent like Caitlin Clark and Angel Reese, who have made waves in college basketball. Their performances, along with those of established stars such as Breanna Stewart and A’ja Wilson—who were named MVPs in 2023 and 2024—have not only elevated the quality of play but also increased interest in women’s basketball as a whole. Fans are now excited to witness the next generation of players step onto the WNBA stage, promising a flair and dynamism that could redefine the game.
However, amidst these developments, the league must also confront serious issues, including instances of racism and online harassment faced by players. Engelbert recently faced criticism for not addressing these concerns head-on during a CNBC interview, but she later clarified her stance, denouncing hate and racism. It’s crucial for the WNBA to prioritize the safety and well-being of its athletes, fostering an environment where players can thrive both on and off the court.
As the WNBA approaches what promises to be a pivotal season, the league stands at the forefront of a movement toward greater acceptance and visibility for women in sports. The expansion of the season, changes to playoff formats, and the introduction of new teams serve as indicators of a vibrant future. With increased attention from media and investors, the WNBA is poised for an era marked by heightened play, newfound popularity, and a commitment to social issues that resonate with today’s society. The ongoing Finals, featuring a showdown between the Minnesota Lynx and the New York Liberty, are a fitting prelude to what fans can expect in the years to come.