Each year, J.P. Morgan Private Bank crafts an elite list of holiday recommendations, catering specifically to the refined tastes of its affluent clientele. The 2025 edition, dubbed the “NextList2025,” boldly celebrates a blend of artistic exploration, luxurious experiences, and literary pursuits. Featuring Broadway spectacles, art sanctuaries, a premier wellness facility, and a selection of thought-provoking books, this curated list reflects a harmonious balance between culture, wellness, and intellectual growth. This compilation, established through thorough client engagement and feedback, serves as a guide to enhance the lives of wealthy individuals and families, nurturing connections across generations.
The rich tapestry of the NextList2025 illustrates a commitment to innovative experiences that resonate with the values of discerning individuals. For instance, the addition of the Mercer Labs in Manhattan signifies a transformative approach to art and engagement. This state-of-the-art venue promises experiential exhibitions that captivate and intrigue, making it an ideal destination for those seeking immersive cultural experiences. By redefining what museums can offer, Mercer Labs showcases the evolution of art accessibility, inviting not just observation but participation.
In contrast, the Kunstsilo in Kristiansand, Norway, stands out as a beacon of Nordic artistry, melding the ancient with the modern in a former grain silo. Such locations illustrate the eclectic nature of the list, appealing to individuals who appreciate the convergence of history, architecture, and art. Similarly, the Museu de Arte de São Paulo exemplifies expansion and evolution. Its newly added structure expands both physical and conceptual space for art, reflecting a worldwide trend of reimagining cultural institutions to support greater accessibility and engagement.
Wine culture receives special attention with venues like John Anthony Vineyards and Chappellet Winery appearing on the NextList2025. Both wineries emphasize sustainability and heritage in their practices, appealing to a modern consumer base that values environmental responsibility alongside premium quality. By providing exclusive experiences that marry fine dining with curated wine selections, these wineries turn a simple visit into a memorable encounter, perfect for creating lasting familial traditions.
In a time when the wine landscape continues to evolve with new varietals and production techniques, these recommendations enrich understanding and appreciation of oenology while simultaneously fostering family bonds over a shared experience of wine culture.
Another shining facet of this year’s list is its focus on the breadth of Broadway productions. With the stage adaptation of “Good Night, and Good Luck,” starring George Clooney, the NextList captures the allure of celebrity talent while also spotlighting serious themes of journalism and integrity. The inclusion of other productions like “Othello” and “Buena Vista Social Club” indicates a strategic curation of performances that vary in tone, style, and cultural impact. This variety inherently supports a broader discourse on the art of storytelling, ensuring that rich narratives resonate with a diverse audience.
The foresight in selecting dynamic shows suggests an understanding of the ways in which theatrical experiences can transcend the conventional boundaries of entertainment, leading to deeper discussions about societal issues.
Books, often considered a staple of any great season, are prominently featured, with titles that engage in multifaceted discourse regarding leadership, artificial intelligence, and historical legacies. This literary selection reflects the interests of today’s affluent readers—individuals keen on harnessing knowledge for personal and professional growth. Titles like “Genesis: Artificial Intelligence, Hope, and the Human Spirit” signal a timely awareness of technological evolution and its moral implications, while “On Leadership: Lessons for the 21st Century” offers insights from currently influential figures, guiding those navigating the complexities of modern leadership.
Each recommended book acts as a stimulus for dialogue, empowering readers to engage with pressing themes of the contemporary world, reconciling past lessons with future aspirations.
At the core of the NextList is a forward-thinking approach to intergenerational engagement. As families prepare to pass down their legacies, J.P. Morgan emphasizes the importance of connecting younger generations with enriching experiences and thoughtful pursuits. With a wealth transfer projected in the coming years, this focus on fostering meaningful experiences helps prepare heirs to navigate their inherited wealth responsibly and deceptively.
Darin Oduyoye, J.P. Morgan’s chief communications officer of Asset & Wealth Management, encapsulates this sentiment well, underscoring the bank’s commitment to equip clients and their descendants with not just monetary wealth, but a wealth of experience, cultural awareness, and intellectual curiosity.
The J.P. Morgan NextList2025 is not merely a collection of favored items and experiences; it articulates a vision of a life enriched through culture, knowledge, and connection. By emphasizing ways affluent individuals can invest in not just their portfolios but their families and communities, this list serves as both a resource and an inspiration. For the wealthy seeking purpose and legacy, the NextList2025 stands as a guide to curating a life well-lived.