Nestled in Kansas, the small town of Neodesha has a population of approximately 2,100 residents. Historically significant for hosting the first commercial oil well west of the Mississippi River, the town’s golden days have long since passed. Located about 100 miles from major cities such as Wichita, Topeka, and Tulsa, its infrastructure reflects a bygone era centered on oil prosperity. The decline began in earnest when Standard Oil Co. shuttered its refinery in 1971, resulting in a staggering population drop that cut the community’s numbers in half overnight. Mayor Devin Johnson encapsulates the ethos of small-town survival, remarking, “If you are not growing, you are dying,” a sentiment that speaks to the challenges faced by many rural communities across the United States today.
In a concerted effort to reverse its declining population, Neodesha has taken innovative steps to attract new residents. Partnering with MakeMyMove, an online platform dedicated to connecting potential movers with communities looking to revitalize, Neodesha is offering an array of incentives. These include waiving state income tax through 2026, property tax rebates, and childcare assistance for working families. In addition, the town provides educational incentives like student loan repayment assistance and free tuition for local high school graduates through a program known as Neodesha Promise.
Launched in 2024, the initiative has already shown promise, with over 30 individuals expressing interest in relocating to the area. The program has gained traction not only for its monetary benefits but also for the sense of community and support it fosters among residents. The impact of this initiative is evident, with Ben Cutler, a local who funds educational scholarships, stating, “We’ve awarded over $1 million in scholarships,” demonstrating Neodesha’s commitment to its younger generation.
To complement its relocation efforts, Neodesha is undergoing significant infrastructure improvements. Plans are underway to construct new homes, apartments, and retail spaces, while several historic buildings along Main Street are being renovated. Mayor Johnson emphasizes the importance of preserving the town’s unique character while making it attractive to new families. This dual focus on heritage and modernization speaks volumes about Neodesha’s ambition to ensure a sustainable future.
The success of these initiatives can be linked to broader trends observed across the United States, where communities are employing cash incentives and supportive programs to draw newcomers. For example, Topeka offers substantial rental assistance to attract workers, while West Virginia has introduced cash incentives, coworking spaces, and outdoor recreational packages for new residents. These programs highlight a national trend towards finding sustainable solutions for local economies.
Amid these developments, personal stories emerge that capture the heart of the Neodesha experience. For many like Kaitlyn Sundberg and her husband, the allure of small-town life wasn’t initially on their radar. The couple, previously living in Southern California, faced challenges in securing affordable housing and were living with family. After exploring job opportunities in the region, the couple stumbled upon Neodesha and were enchanted by the idyllic, family-friendly environment.
Sundberg’s narrative is one that resonates with many young families searching for a better quality of life. Upon their visit, she noted the sight of children riding bikes as a stark contrast to their previous living situation. “I just cried,” she recalled, overwhelmed by the sense of community they felt. Their move not only provided a more affordable living situation but also a fulfilling new beginning, with Sundberg now actively contributing to the town as the executive director of the new early learning center.
The future of Neodesha hinges on the blend of traditional values and modern solutions. While the traditional incentives offered by local governments are enticing, the heart of the movement lies in community connection and stability. MakeMyMove’s co-founder, Evan Hock, aptly observes, “Affordability is key, but community also plays an important role,” which reflects a wider trend among relocators seeking more than just financial incentives.
As Neodesha and similar towns across America grapple with aging populations and economic decline, it is increasingly apparent that revitalization strategies centered around community engagement, infrastructure development, and tailored incentives are vital for their survival. The story of Neodesha serves as a template for other small towns aiming to attract new residents and revive their local economies. The journey of this town is proof that with innovation, commitment, and a focus on the community’s strengths, revitalization is not only possible but indeed flourishing.