With the influx of high-tech features in new cars, there is a growing concern about driver privacy, as highlighted by Ivan Drury, the director of insights at Edmunds. These new features, ranging from operating systems to navigation systems and remote unlock capabilities, heavily rely on data collection. This data can be gathered through various means, such as a built-in computer in the car or GPS services on smartphones that link to the vehicle’s systems. According to a report by Mozilla, a data privacy advocate, a large percentage of new vehicles collect personal data, which is then shared and sold to third parties without the users’ explicit consent.
The report by Mozilla revealed that 84% of the reviewed car brands share personal data with service providers, data brokers, and other unnamed parties. Additionally, 76% of these brands admitted to selling customer data to third parties. Only two car brands, Renault and Dacia, currently offer users the option to delete their personal data. This data collection and sharing environment has been described as the ‘Wild, Wild West’ of data collection and aggregation by Theresa Payton, the CEO of Fortalice Solutions, a cybersecurity advisory firm. The lack of transparency and control over personal data poses significant challenges for consumers as they navigate the car-buying process.
Despite the challenges posed by data collection practices in the automotive industry, experts suggest several steps that car shoppers can take to protect their privacy when considering new vehicles. One key step is to engage with the dealership to inquire about the brand’s data collection practices and privacy policies. By speaking with representatives at the dealership, consumers can gain insights into the options for opting in or out of data collection, aggregation, and monetization. It is essential to understand whether your data can be anonymized and not linked to your personal information and vehicle identification.
In addition to dealership consultations, car shoppers can involve their auto insurance provider in the discussion about data collection practices. Auto insurers may also receive data from automakers, necessitating transparency about how this data is being used. Furthermore, car owners can refer to their owner’s manual for instructions on how to erase personal data from the onboard computer of the vehicle. Online tools like Privacy4Cars offer solutions for deleting stored personal data, including text messages and geolocations, providing users with a means to protect their privacy.
While efforts can be made to safeguard privacy in new cars, completely disconnecting from high-tech features in modern vehicles presents its own set of challenges. Removing a device that enables internet connectivity, for example, may result in the loss of essential functions like navigation services and roadside assistance. Attempting to isolate or remove integrated systems in vehicles can be risky, as these components are interconnected and can impact critical features like semi-autonomous driving capabilities.
As technology continues to advance in the automotive industry, it is crucial for consumers to prioritize their privacy when purchasing new vehicles. By being informed about data collection practices, engaging with dealerships and insurance providers, and utilizing tools to delete personal data, car shoppers can take proactive steps to protect their privacy in today’s high-tech cars.